{"id":3727,"date":"2019-08-29T14:01:11","date_gmt":"2019-08-29T19:01:11","guid":{"rendered":"https:\/\/www.nptrust.org\/?p=3727"},"modified":"2026-02-09T11:35:52","modified_gmt":"2026-02-09T16:35:52","slug":"choosing-where-to-give-four-questions-every-philanthropist-should-ask","status":"publish","type":"post","link":"https:\/\/www.nptrust.org\/philanthropic-resources\/philanthropist\/choosing-where-to-give-four-questions-every-philanthropist-should-ask\/","title":{"rendered":"Choosing Where to Give: Four Questions Every Philanthropist Should Ask"},"content":{"rendered":"<p>There are more than 1.5 million nonprofits registered with the IRS, according to the <a href=\"https:\/\/urbaninstitute.github.io\/nccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">National Center for Charitable Statistics<\/a>. Each of them has their own goals and strategies, and there\u2019s no way to rank the \u201cbest\u201d or \u201cmost effective\u201d ones. As a donor eager to make a difference or advance a cause, how can you make sure that your giving is directed at the organizations that are the best fit for you? A good initial step is to develop a personal <a href=\"https:\/\/www.nptrust.org\/philanthropic-resources\/philanthropist\/get-before-you-give-honing-your-charitable-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">charitable giving strategy<\/a>\u2014essentially, thinking about your goals, your budget and how you plan to give. You may choose to give directly, or through a giving vehicle like a <a href=\"https:\/\/www.nptrust.org\/what-is-a-donor-advised-fund\/\" target=\"_blank\" rel=\"noopener noreferrer\">donor-advised fund<\/a>.<\/p>\n<p>Having a sense of your own charitable goals will help you explore organizations that share your vision. In some cases, donors can turn to charitable ratings by third-party experts like <a href=\"https:\/\/www.charitynavigator.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charity Navigator<\/a>, <a href=\"https:\/\/www.guidestar.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">GuideStar<\/a> and <a href=\"https:\/\/greatnonprofits.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">GreatNonprofits<\/a>. For smaller charities, however, such evaluations may not be available. As you determine where to give, here are a few basic questions you should ask:<\/p>\n<blockquote><p><strong>1. What is the charity\u2019s mission\u2014and does it align with your giving strategy?<\/strong><br \/>\nHealthy organizations should be able to clearly articulate their purpose, such as \u201cto drive hunger from our community,\u201d \u201cto protect immigrant rights\u201d or \u201cto restore clean, healthy air.\u201d<\/p>\n<p><strong>2. How does the organization aim to fulfill its mission?<\/strong><br \/>\nEvery nonprofit should have a roadmap\u2014often called a \u201ctheory of change\u201d\u2014that clearly sets out the tangible steps it will take to realize the impact it is striving to make. For instance, an organization with a mission to promote kindergarten readiness might run volunteer reading programs at local libraries to help kids develop a sight vocabulary and to instill the habit of reading. In other words, every nonprofit should have projects and programs in place to accomplish specific outcomes.<\/p>\n<p><strong>3. What progress\u2014or impact\u2014is the organization making?<br \/>\n<\/strong>Nonprofits should be able to demonstrate progress by sharing metrics like the reduction of waterborne illnesses in villages where an organization has installed wells, or the percentage increase in high school graduation rates for students served by an arts education program. Donors can also get a sense of an organization\u2019s impact by volunteering and witnessing its work firsthand.<\/p>\n<p><strong>4. Is the charity transparent about finances?<br \/>\n<\/strong>It should be easy for donors to access a charity\u2019s financial statements and tax returns, whether on the organization\u2019s website or via a third-party evaluator like GuideStar.<\/p><\/blockquote>\n<p>By answering these questions, you can enjoy greater peace of mind that your giving has the impact you envision.<\/p>\n<p>If you\u2019d like more guidance, National Philanthropic Trust offers a service to help donors identify and establish the best giving strategy to maximize their charitable impact. Our Philanthropic Solutions team can be reached at <a href=\"mailto:philanthropicsolutions@nptrust.org\">philanthropicsolutions@nptrust.org<\/a>\u00a0or by calling (888) 878-7900.<\/p>\n<p>To download a PDF of this blog post, click below:<\/p>\n<p><a href=\"https:\/\/www.nptrust.org\/wp-content\/uploads\/2019\/08\/Choosing-Where-to-Give-The-Philanthropist.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3676 size-full\" src=\"https:\/\/www.nptrust.org\/wp-content\/uploads\/2019\/08\/button_download-pdf.png\" alt=\"\" width=\"174\" height=\"38\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Philanthropic Services Officer Jenna Mulhall-Brereton shares four questions every philanthropist should ask when choosing where to donate. <\/p>\n","protected":false},"author":4,"featured_media":3728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[44,30],"tags":[],"hashtags":[],"class_list":["post-3727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-for-donors","category-philanthropist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing Where to Give: Four Questions Every Philanthropist Should Ask | NPTrust<\/title>\n<meta name=\"description\" content=\"Jenna Mulhall-Brereton discusses methods for deciding where to give, and which charity is the right choice for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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